A family business.

Our Business

We are a family owned private capital management firm that delivers valuable insight and partnership to forward-thinking entrepreneurs and investors. We endeavour to create, buy and invest in business with meaningful purposes and truthful beliefs. Integrity, reliability and true purpose are the foundations of all we do, and honesty means great to us.

We work hard to build sustainable growth whilst creating true positive impact in the communities we are part of.

Baronceli Family Holdings Limited is a company limited by shares incorporated under the laws of New Zealand, register under the company number 8180940.

21 Browning Street, Napier South
Napier 4110, Hawke's Bay
New Zealand

Our Team

Meet the people making it all possible.

Paulo Baronceli

Chief Executive Officer



Janayna Greve




Global Presence

We are well represented in Brazil, United Kingdom and New Zealand.

Our Key Values

These are the core values that fuels our business.

Integrity & Ethics

We conduct our businesses with ethics and integrity at all times.

Reliability & Trust

We endeavour to be a source of trust and reliability to all of our partners and clients.

True Purpose

True purpose is what drive our business and all of our investments.


We commit to greatly contribute to the communities we are part of.

Innovation & Excellence

We are committed on innovating and achieving excellence in our endeavours.


We work together to grow and develop our business and professional expertise.