A Family-Owned Business
Get to know our family and our values.
What We Do
Baronceli Family Holdings is a family-owned group based in Hawke’s Bay, New Zealand. We invest in, build and hold residential and commercial property, supported by our own construction, project management, technology and marketing businesses.
We partner with landowners, developers and investors through joint ventures, and we manage every project from feasibility through to completion and handover. Because the expertise sits inside the group, we control cost, quality and programme on every project, rather than relying on outside parties at each stage.
How We Create Value For Investors
Joint Ventures, Fully Integrated
We deliver commercial and residential developments through joint ventures with landowners, developers and investors. Our vertically integrated model covers feasibility, costing, design management, consenting, construction and handover within one group. Fewer handovers between companies means fewer gaps, tighter cost control and clearer accountability.
Disciplined Use Of Capital
We work with established banking and non-bank funding partners, giving us access to development and investment finance when projects need it. We use that funding conservatively, structuring each project so that debt supports the investment rather than drives the risk. The family invests its own capital alongside its partners.
Full Transparency Through Our Investor Portal
Investors follow their projects through our private investor portal, with live progress tracking, financial reporting and documents in one place.
Our Own Technology, Our Own Data
We run our own technology stack, built and maintained within the group. Investor, project and company data is hosted under our control rather than spread across third-party platforms, and we treat data sovereignty and privacy as a core responsibility.
Built To Be Resilient
We favour renewable energy and proven green technology in our properties, such as solar generation, battery storage, rainwater harvesting, high-performance insulation. Self-reliant buildings cost less to run, cope better with outages and extreme weather, and hold their value over time. They are also better for the planet we are building on.
Paulo Baronceli
Founder
Who's Behind It
Baronceli Family Holdings is led by founder Paulo Baronceli, a Registered Master Builder and project manager with 14 years of experience in construction and development across South America and New Zealand. Paulo began his career in construction sales before moving into project management, delivering medium and large-scale projects in Brazil. Since arriving in New Zealand he has worked on the commercial management of major Hawke’s Bay infrastructure projects and supported the delivery of more than 50 homes in the region since 2019. He founded New Zealand Consulting Group in 2019 and has built the group one business at a time since.
Our History
Florentine Roots
The Baroncelli family traces its history to medieval Florence, where the name appears in the city’s records from the 13th century. Over the following centuries members of the family settled in France and elsewhere in Europe, and later in the Americas, most notably the United States and Brazil.
From Brazil To New Zealand
The Brazilian branch settled in the São Paulo region in the early 20th century and later spread across the country, mainly to the South and Central West. Paulo Baronceli is part of that branch. He moved to New Zealand in 2018, bringing more than a decade of experience in construction and development.
Building The Group
In 2019 Paulo founded New Zealand Consulting Group Limited, providing quantity surveying, project management and advisory services to developers and builders in Hawke’s Bay. The business has since grown to include construction and specialist trades.
In 2021 he founded Red Jack Studio Limited, which provides the technology infrastructure used across the group. The same year he acquired a shareholding in Stonewood Homes Hawke’s Bay, a regional volume home builder, and increased that shareholding in 2023 following a full change of ownership and restructure of the business.
Baronceli Family Holdings was established to support the growing number of businesses and activities in the group. It acts as both financier and central hub, connecting each business and directing capital where it creates the most value.
Resilience Through The Cycle
Since 2019 the group has worked through COVID-19, the regional impact of natural disasters including Cyclone Gabrielle, and one of the sharpest property market downturns in decades. It has come through stronger, with each business still trading and growing. That record reflects what we believe: careful management is what makes a business last, and what allows it to deliver returns to its shareholders over the long term.