A Family-Owned Business
Get to know our family and our values.
What do we do?
We are a family-owned business based in Hawke’s Bay, New Zealand, specialising in founding, acquiring, managing, mentoring, and financing construction-related businesses within our portfolio. Our unique approach ensures that all our subsidiaries and holdings are well-supported and adequately capitalised to carry out their operations. We continuously strive to help them achieve maximum performance and success in their respective trades. Please note, we do not provide funding to external construction businesses outside our portfolio.
What is our business model?
Our business model is straightforward. We generate revenue primarily through two methods: intercompany loans, where we accrue intercompany interest, and dividend distributions from our portfolio companies. We may also realise capital gains when the value of shares in our portfolio companies appreciates. To fund some of our intercompany loans, we issue corporate bonds to private and wholesale investors. The interest earned from these intercompany loans is used to pay the interest owed on the bonds, with the remaining difference retained as profit.
Paulo Baronceli
Founder
Paulo has 13 years of experience in the construction, engineering, technology, and marketing industries, working in sales, project management, quantity surveying, and financial and operations management. He believes in working hard to deliver the best results. He is qualified to act as a project manager in most countries of South America, New Zealand, and Australia.
In business, problems happen. The difference between success and failure lays on how you deal with them.
– Paulo Baronceli, 2024
Our History
The history of the Baroncelli family dates back to the 13th century in the region of Florence, Italy. Throughout the centuries, the family has been associated with several notable figures and events, including the failed Pazzi Conspiracy, which led to the execution of Bernardo di Bandini Baroncelli, famously depicted in a hanging scene by Leonardo da Vinci in the 15th century. The family later emigrated from Italy to France and subsequently to other countries, most notably the USA and Brazil.
Paulo Baronceli is a descendant of the Brazilian branch of the family, which settled in the São Paulo region in the early 20th century and later spread across Brazil, primarily in the South and Central West regions.
In 2018, Paulo immigrated to New Zealand, bringing with him extensive experience in the construction and building industries, having been involved in numerous medium and large-scale construction and development projects, gathering experience initially as a salesperson and subsequently as a project manager.
In New Zealand, Paulo continued his career in his primary industry as a Project Manager and founded New Zealand Consulting Group Limited in 2019 to provide professional services to developers and industry colleagues in the Hawke’s Bay region, where he settled. In 2021, he incorporated Red Jack Studio Limited, a company specialising in providing IT solutions and infrastructure to construction-related businesses, which now underpins the technology used across the group. That same year, he acquired a minority shareholding in Stonewood Homes Hawke’s Bay, a regional volume builder, and consolidated his shareholding in 2023 following a complete change in ownership and restructuring of that company.
Baronceli Family Holdings was founded to support the expanding number of businesses and activities within the group, serving not only as a financier but also as a central hub connecting the various branches of the group’s businesses.
Despite navigating challenges such as COVID-19, regional natural disasters, and one of the sharpest market declines in decades, Baronceli Family Holdings and its subsidiaries remain strong and resilient, demonstrating that sound management is crucial to longevity, resilience, and the ability to generate returns for its shareholders.